Primary logo and variants
Horizontal, stacked, icon only and single colour versions, because one shape never fits a signboard, an app icon and a letterhead equally well.
Brand identity and logo design
Branding and logo design in St Kitts and Nevis
A logo is not a brand. A brand is what stays consistent across your sign, your invoice, your Instagram and the van, so people recognise you before they read the name.
Full kitLogo, colour, type and rules
Print and screenFiles for both, correctly
You own itFull rights and source files
What you get
What you receive
Not one image file. The whole set, so whoever needs to use the brand next can do it without asking you.
Colour system
Exact values for screen and for print, with the combinations that stay readable and the ones to avoid.
Typography
A typeface pairing with defined sizes and weights, chosen so it is legal to use and actually available on the devices your customers have.
Usage rules
Clear spacing, minimum sizes and a short list of what not to do, so the brand survives contact with other people.
Source files
Editable vector originals plus exported formats for web, print and social. You own all of it outright.
Applied to something real
We show the identity on actual items you use, such as a business card, a social profile and a website header, not floating on a blank page.
How it works
How the identity gets made
Design decisions are easier to judge against a purpose, so we agree the purpose first.
We work out what it has to communicate
Who you serve, what you want them to feel, and who you are standing next to in the market. Everything after this is judged against that.
We present directions, not a single guess
You see distinct approaches with reasoning, so you are choosing a strategy rather than reacting to one image.
We refine the chosen direction
We take the one you pick and develop it properly across the variants, colour and type until it works everywhere it needs to.
We deliver the kit and the rules
Files, formats and a short guide, handed over so anyone you work with later can apply it correctly.
When a rebrand is worth it
Rebranding for its own sake wastes money. These are the situations where it usually earns its cost.
- Your logo was made once, quickly, and never fitted
- You cannot find the original files any more
- The brand looks different on every platform
- You are moving upmarket and the identity has not
- You are merging or adding a second business line
Why us
Consistency is the part everyone skips
Most small businesses do not have a branding problem so much as a consistency problem. There are four versions of the logo in circulation, the colours drift depending on who made the last flyer, and the Facebook page does not match the sign outside.
That inconsistency quietly costs recognition. People need to see something several times before it registers, and if it looks different every time the count restarts.
So the deliverable that matters most is not the logo. It is the set of rules and files that make it easy for the next person to get it right without calling you.
- Full rights and source files handed over
- Variants for every real use case
- Print and screen colour handled separately
- Short written rules anyone can follow
- Applied to real items, not a blank canvas
- Works alongside the site or app we build you
Questions
Frequently asked
How much does a logo and brand identity cost?
Branding is quoted per project because scope varies widely between a single logo refresh and a full identity system. Tell us what you need and we will price it before starting.
Do I own the logo outright?
Yes. You receive full rights and the editable source files. We do not licence brand work back to clients.
How many concepts will I see?
We present distinct directions with the reasoning behind each, then develop the one you choose. We do not send dozens of variations, because volume is not the same as quality.
Can you work with our existing logo?
Yes. Sometimes the mark is fine and only the system around it is missing, in which case a full rebrand would be a waste of your money and we will say so.
Will it work on a sign and on an app icon?
That is exactly what the variants are for. A mark that only works at one size is an unfinished mark.
Can you do the website too?
Yes, and doing both together usually produces a better result, because the identity is designed knowing where it has to live.
Code X Elite
Next step
Tell us where your brand looks inconsistent
Send us your logo, your website and a recent flyer. We will tell you whether you need a rebrand or just a set of rules.
Talk to the person who will build it
No account managers, no call centre. You speak to the team writing the code.